Astrid Noya

Hi, I’m Astrid

I design products and services for complex human systems. Combining psychology, product management and systems thinking to improve how people access care, support and essential services.

About

I was born and raised in Lima, Peru, where I studied Psychology and learned to look beyond symptoms to understand behavior through patterns, context, and relationships. In my final year at university, I worked in innovation while, at the same time, supporting people through psychotherapy and psychoeducation, two very different spaces that shaped how I think.

That way of thinking gradually led me into product, research, and systems design. I work at the intersection of human insight, technology, and digital products focusing on decisions that are sustainable over time rather than quick fixes.

In 2023, I moved to Berlin while working remotely as a Product Manager. In 2025, after an internship in UX Research at Doctolib, I began a Master degree in System Design, where I have been refining my understanding of products as interconnected systems rather than a set of isolated features. In my free time, I take photos, travel, and sometimes paint. It is a simple way for me to slow down and pay attention.

I am currently finishing my Master Thesis on mental health access for refugees in Germany and actively looking for Product Manager roles where technology serves people who need it most.

Puno, PeruPicture taken in Puno, Peru - 2025See more of my photos

I became interested in how technology, organizations, and human needs interact and how product decisions can create meaningful change for vulnerable communities

Illustration of Astrid Noya

How I approach
product

I approach Product by looking at the whole picture. Connecting people, technology, and organizations to support thoughtful, sustainable decisions.

“A good product starts with the system”

  • Human-centered — built around real needs
  • Focused in the root causes, not surface symptoms
  • Design for long term clarity not quick wins

“A good product is adaptive”

  • Evolves with users and organizations
  • Built thought collaboration, not silos
  • Sustainable for users and teams

“A good design is data informed”

  • Uses data to understand patterns and behavior
  • Combines metrics with user insight and context
  • Supports better decisions, not just validation

My Journey

Psychology

  1. 2015 – 2020

    Bachelor in Psychology

  2. 2020 – 2021

    Teacher at Prendea Psychoeducation

    Schema Therapy Formation

  3. 2021 – 2022

    Coordination of the psychological first aid area – GNO Peru

  4. 2022

    Teacher at Nunchi Psychoeducation

  5. 2022 – 2023

    Freelance Psychotherapist

    Couples and Family Therapy Formation

Tech

  1. 2020

    Innovation Development Intern – Inlearning Institutos

  2. 2021 – 2022

    Innovation Development – Inlearning Institutos

  3. 2022 – 2024

    Product & Project Manager – BW2

    Move to Berlin, DE

  4. 2024 – 2025

    Research Internship – Doctolib

  5. 2025 – 2026

    Product Management Student – Caronsale

    M.A System Design – HTW Berlin

    Master's Thesis: Mental Health Access for Refugees